Direct Response Ads
Scope: Design Pre-Event and Closedown Ads, Product Stack Creation, Motion Graphics
Programs: Figma, Photoshop, After Effects
The ad campaign for the woman-focused event leveraged Deep Customer Empathy by addressing the unique challenges women face in discovering their true selves.
Using the Go Broad to Go Narrow approach, the ads explored a range of creative concepts, ultimately focusing on solutions that most effectively communicated the event’s actionable tools and strategies in fun, approachable manner that resembled women’s magazine covers.
Rapid Experiments with Customers allowed for quick testing and refinement of visuals and messaging, ensuring the ads resonated and provided valuable insights for women looking to improve their mindset and various areas of life.
Additional motion work is available upon request, as some projects are under NDA and not displayed here.
Motion Graphic Projects
Social Media Giphys
Scope: Motion Graphics
Programs: Illustrator, After Effects
The social media GIFs for our "Time to Rise" summit applied Deep Customer Empathy by capturing the energy and excitement of a fresh start, resonating with individuals eager to kickstart the year with purpose.
Using Go Broad to Go Narrow, we explored various animation styles and color palettes, ultimately choosing bold, uplifting visuals that emphasized growth and resilience.
Through Rapid Experiments with Customers, we tested these GIFs to optimize for engagement, ensuring they inspired viewers to join the challenge and commit to personal transformation.
Additional motion work is available upon request, as some projects are under NDA and not displayed here.
Tradeshow Vertical TV Display
Scope: Motion, Video Editing, Prototyping
Programs: After Effects, Final Cut Pro, Photoshop
The tradeshow TV display promoting the digital asset wallet used Deep Customer Empathy by addressing attendees’ needs for security and convenience in digital transactions.
Applying Go Broad to Go Narrow, we explored various visual themes and messaging, ultimately focusing on sleek, modern graphics that highlighted the wallet's robust features.
Through Rapid Experiments with Customers, we tested different display elements, ensuring the final visuals effectively communicated the wallet's benefits and attracted attention in the busy tradeshow environment.
Properties of Money (Episode 1 Preview)
Scope: Storyboarding, Illustration, Animation
Programs: Illustrator, After Effects, Final Cut Pro
The animated clip on the six properties of money incorporated Deep Customer Empathy by breaking down complex financial concepts into simple, relatable visuals.
Using the Go Broad to Go Narrow approach, we experimented with different animation styles, ultimately selecting bold and clear graphics that made each property easy to understand.
Rapid Experiments with Customers allowed us to test and refine the animation, ensuring that it effectively conveyed the foundational elements of money in an engaging way that resonated with viewers.
Social Media Ad
Scope: Storyboard, Video Editing
Programs: After Effects, Final Cut Pro
The Instagram Story ads for Credo Beauty's sale utilized Deep Customer Empathy by highlighting customers' desire for clean and effective beauty products at accessible prices.
Using the Go Broad to Go Narrow approach, we experimented with various visual themes and promotional messages, ultimately focusing on vibrant, eye-catching designs that showcased key products and sale details.
Through Rapid Experiments with Customers, we tested different formats and calls to action, ensuring the ads resonated with followers and effectively drove traffic to the sale.
Direct Response Video Ad
Scope: Editing and Motion Graphics
Programs: Illustrator, After Effects, Final Cut Pro
The social media ad for the real estate agent's escrow announcement on a $2M home in North County San Diego leveraged Deep Customer Empathy by showcasing the area’s luxury appeal and market value, appealing to high-end buyers and sellers.
Through Go Broad to Go Narrow, we explored various design concepts, focusing on sophisticated visuals and messaging that highlighted the property’s exclusivity.
Rapid Experiments with Customers allowed us to test engagement with different ad styles, ensuring the post resonated and captured attention in the competitive luxury real estate market.
Video Ad
Scope: Storyboard, Script-writing, Animation, Voice-over, Editing
Programs: Illustrator, After Effects, Final Cut Pro
The video ad for the marketing tool promoting available units at apartment communities effectively catered to busy apartment managers by employing Deep Customer Empathy, highlighting their need for quick access to key reporting metrics and advertising their available units.
Using Go Broad to Go Narrow, I focused on clear visuals that presented the different features of the marketing tool.
Through Rapid Experiments with Customers, we refined the video format to ensure it communicated valuable insights quickly, emphasizing how the tool will save busy apartment managers time and money.